Warehouse packaging plays a key role in logistics. With good packaging, the product can reach its destination in optimum condition. The supply chain is long and products may have to travel a long way from the warehouse to the customer.
During storage, handling, transport and delivery, product is at risk of damage, so companies are always looking for ways to improve the last mile. Warehouse packaging is a key element in this process. In the logistics world, 34% of returns are due to product damage, so it is a high cost for companies.
Good warehouse packaging will be responsible not only for reducing economic losses related to producer damage, but also for giving a good brand impression to the consumer. This means it has to go along with your warehouse configuration checklist when planning your facility.
To achieve both objectives, it is important to mention that there are two types of packaging. The first corresponds to the original packaging, which is the product’s own packaging and comes from the factory. The other is the shipping packaging. The warehouse packaging will have to be strong and easy to stow. This makes it part of warehouse project management.
In recent times, the ideas of sustainability in warehouses have become more important. Packaging is single-use, so it can be effectively recycled or reused. Warehouse packaging is becoming an increasingly important front in the battle against climate change.
At Serviap Logistics we offer warehouse assembly services in Brazil, Mexico and the United States. Contact us at for more information.
Importance of warehouse packaging
Designing packaging for warehouses is a task that must take into account different considerations. Although functionality is most important to prevent the product from arriving broken, opened or damaged, image is also important. The packaging must also be attractive to the end user, who likes to have a good experience when receiving the package.
With the explosion of short videos on the Internet and famous influencers “unboxing” on social networks, brands and logistics services have made great efforts to improve their packaging, both internally and externally. Users also want to be part of that experience and receive their package in perfect condition.
Moreover, in our world, everything is subject to public review. E-commerce giants have given the public the opportunity to share their experiences, so criticism of poorly designed or wasteful packaging is visible to millions of people. A negative rating can have serious repercussions for repeat business, and may even cause some to reject the company.
Never underestimate the importance of total customer satisfaction. Let’s take a closer look at the main characteristics of good packaging, whatever type of warehouse you manage.
5 key considerations for in-store packaging
1) Protection
Good warehouse packaging helps to protect goods from damage during transport. This function is undoubtedly the one in which logistics companies are most interested and in which the greatest efforts are made. Generally, it will be necessary to wrap the product with padding or internal cushions made of materials such as unicell to protect it from possible damage during transport.
2) Transportation
Proper shape and tamper resistance must be considered in warehouse packaging. The shape of warehouse packages must take into account several factors: storage, stowage, handling and transport. In terms of shape, square or rectangular boxes are best, as they can be easily tessellated for optimum efficiency. Lightweight packaging is important for air transport.
3) Sustainability
Since most warehouse packaging is single-use, it is important to consider sustainable materials. Logistics companies are advancing every day to make their processes sustainable, and warehouse packaging is no exception. It is important to use recyclable materials, such as rigid cardboard and paper, and to avoid or limit as much as possible the use of plastics or polluting materials.
4) Indications
An important part of the warehouse packaging should focus on displaying symbols, signs, instructions, cautions, warnings and other types of indications focused on providing the courier and the user with the necessary information about the product. This information should be in a place that is clearly visible to both the transport personnel and the end customer.
5) Customization
A good brand identity will help attract consumer attention. In some cases, brands have already taken the final step of packaging to enhance their presence and appeal, so there is no need to repackage certain items. This type of packaging is ready for wholesale. This gives greater confidence to the user, as the brand is visible and the well-marked packaging itself functions as a kind of advertising space.
Warehouse packaging materials and functions
As already mentioned, one of the main functions that packaging must fulfill is to be able to be transported without being damaged. For this purpose, there are several types used for different goods. Let’s learn a little more about each of them.
Plastic containers
Another of the most popular packaging materials is plastic, because of the ease with which it can adopt different shapes and sizes. It is one of the preferred packaging materials for the cosmetics industry, cleaning and personal care products and “economy packaging” versions. It can be found in tubes, bottles, jars and bags. However, it is less sustainable than other options.
Cardboard packaging
It is one of the most widely used types of packaging in different industries due to its rigidity and ease of transport.
It can be used with footwear, household appliances, electronics, white goods and various types of machinery of different sizes. In general, it is easy to recycle or reuse, both for companies and individuals. However, it is less resistant than other materials.
Metal containers
This type of packaging is usually made of aluminum or steel and is a favorite of the food industry. These materials are usually very resistant to shocks and liquids and are easy to package and store in large quantities. In addition, the material is fully recyclable. However, it is relatively heavy.
Wooden packaging
This type of packaging is rare. It is designed for transporting products with a unique design or that require additional protection. Wood is used because it is easy to recycle, highly resistant to impact and is also one of the materials that people can use at home. However, it is vulnerable to liquid contamination, flammable and relatively heavy.
Serviap Logistics offers warehouse picking services
At Serviap Logistics we supply and install warehouse elements in Brazil, Mexico and the United States.
These include racking, signage, labels, floor markings and collision protection, as well as advice on warehouse packaging. We also offer project management services and can oversee the installation, refurbishment or relocation of a warehouse from start to finish.
We count some of the world’s largest companies among our satisfied customers and partners, covering a wide range of industries such as automotive, e-commerce, wholesale and others.
As a family business that has grown internationally after starting in Mexico, we are committed to service excellence and pride ourselves in offering personalized service to every customer.
We are also dedicated to maintaining the highest safety standards wherever we operate, including OSHA certification in the United States.
Contact us at for more information on how we can help you with in-store packaging for your business.
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